Having the right hosting company for your online business is crucial if you are looking to expand and grow your business over the years. It is especially important as well if you intend to have a “brand” of websites or simply several websites with plans for expansion. Recently I was asked why I don’t recommend GoDaddy for hosting. Well, the reason is that GoDaddy has a lot of limitations for the online business owner and these limitations can hurt an online business.
You need to find a hosting company that has the following:
Find a hosting company that is going to give you your own unique IP address. It’s going to help you from a search engine marketing perspective and an email marketing perspective. If you have a unique IP address already and are thinking about giving it up, I wouldn’t recommend it because right now IPs are like gold on the internet. You’re going to have to get a special account where you are getting that unique IP address. If you’re just starting out online having a unique IP address isn’t a real concern. But if you plan to grow your business it is crucial that you get one.
You also want to find a hosting company that has cPanel . Having cPanel let’s you know that a particular hosting company runs on a Unix/Linux server. The reason for this is being on a Windows server has issues similar to the same issues as if you’re using a Windows computer. You don’t want to be on a Windows server. A lot GoDaddy is a very Microsoft based. They do a lot of business with Microsoft so a lot of their things are Microsoft-driven. I’m totally against Microsoft-driven servers because there are simply too many problems and limitations for the average business owner.
Another reason I don’t recommend GoDaddy is their limitations for sending autoresponder emails. I recommend you use Autoresponse Plus and I also recommend that you install it on your hosting account. GoDaddy servers are problematic in regards to this. Their servers are not set up to work well with Autoresponse Plus. They limit the number of emails you can send out per day. I’m not sure of the exact number but you’re only allowed to send about 200 emails per day with the GoDaddy servers. After that they start charging you. Once you go past 200 a day, for every ten emails you send out beyond that number, they charge you around ten bucks or something like that. Now to me that’s insane because as a business owner especially if you’ve been around for a long time, your lists will be far greater than 200. This is a huge limitation for any online business. Now you can see how important it is to choose your hosting company wisely.
Since we know that GoDaddy’s hosting company is not the best fit, what are the best hosting companies in my opinion? Well, there are several companies that offer the necessary capabilities outlined above. I highly recommend FatJack as it has everything I’ve mentioned above.
There is also ThirdSphere. However, there are some issues when dealing with ThirdSphere, especially if you build your list beyond 20,000 people. I recall this being the limit. Once you get past 20,000, you start getting charged for sending out emails above that number. If you don’t plan on building a list that big then you could look into their services.
But remember, getting a Unix/Linux server for your hosting account is extremely important. I can’t recommend this enough. Planning ahead and understanding the software and their capabilities is essential to running a profitable online business. Failing to do the research could kill your company. Hopefully I’ve assisted you in making an informative decision. I’d like you to grow your company even further than you can imagine. Good luck!
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